Why your marketing funnel isn't working

And how to fix it with the right content

Your Marketing Funnel is Broken Because You’re Overthinking It

How many times in business settings have you heard people talking about "optimizing the funnel" or "finding leaks." Excuse me while yawn for a moment. In reality, a corporate-y way of saying, “Here’s how strangers become superfans who can’t wait to give me their money.” That’s it. But here’s the problem: most people treat funnels like a maze designed by someone who hates humans.

Overcomplicated, awkward, and weirdly desperate.

Not you. You’re going to keep it real, make it smooth, and (dare I say - fun) Ready?

Let me introduce you to the personality driven funnel

(Top of Funnel) The “Who the Hell Are You?” Stage

Top of funnel content is what makes the first impression on your target audience, It's going to either makes people lean in with interest, or roll their eyes and scroll past. Here’s the trick: don’t bore them.

Nobody cares about your “commitment to excellence” or “years of experience.” Give them something they actually want:

• A free guide that solves a problem they’ve Googled 12 times this week.
• A blog post so good they’re emailing it to their coworkers.
• A reel that screams, “OMG, this person gets me.”

Content Types:

• Blog posts and videos optimized for SEO.
• Infographics and eye-catching visuals.
• Snappy, relatable social media content.

Your job here? Get on their radar without trying too hard. Think approachable, not clingy.

The “Huh, You’re Interesting” Stage (Middle of Funnel)

In the middle stage of the funnel potential customers have been introduced to you, and like what they saw well enough to come back for more. They know who you are now, but they’re not sold. This is where you prove you’re not just another random business shouting into a mob of people. With the right content, you can make them move from “I’ve heard of them” to “I want to work with them.”

How? By being genuinely helpful:

• Share a case study or client win that makes them think, “This could be me.”
• Drop an actionable tip they can try right now.
• Tell a story that resonates so hard, it feels like you’ve been reading their diary.

Content Types:

• How-to guides and e-books.
• Webinars or live Q&As.
• Email sequences that feel personal, not spammy.

No sleazy sales tactics. No endless jargon. Just you being the problem-solver they didn’t know they needed.

The “Shut Up and Take My Money” Stage (Bottom of Funnel)

When you get them to this stage, you know your content and SEO strategy is a winner. This is where you bring it home. They’re into you. They trust you. Now make it stupidly easy for them to buy.

• Spell out the transformation they’ll experience. Forget features—talk about results.
• Handle their objections before they ask: “What if this doesn’t work? Here’s our guarantee.”
• Make the next step stupidly easy. Click, buy, done.

Content Types:

• Product demos and tutorials.
• Case studies with measurable results.
• Discount codes or exclusive offers with a clear deadline.

Own it. Be confident. You’ve got something amazing—let them see it.

The “Stick Around, We’re Just Getting Started” Stage (Delight)

In this stage, they are ow a customer. Congratulations. You didn’t just close a sale - you opened the door to a relationship. Now, keep the spark alive. Loyal customers are your secret weapon for referrals, reviews, and repeat business. Those reviews and recommendations will help your SEO and boost brand authority.

• Send a “welcome aboard” email that makes them feel like VIPs.
• Provide tutorials to help them get the most out of your product or service.
• Create a community where they can share stories, ask questions, and connect with other customers.

Content Types:

• Follow-up email sequences with pro tips and check-ins.
• Exclusive access to private communities or events.
• Ongoing educational content (think webinars or newsletters).

Turn customers into superfans by making them feel seen, supported, and valued long after the transaction.

The Bottom Line

Your funnel isn’t just some buzzword-heavy corporate strategy. It’s the smooth, seamless path that turns strangers into loyal fans. Here’s how you fix it:

• Attract: Hook them with content they actually care about.
• Engage: Build trust with solutions to their real problems.
• Convert: Show them why working with you is a no-brainer.
• Delight: Keep them coming back because they can’t get enough.

Keep it simple. Keep it human. And for the love of business, keep it fun.