The AI Marketing Playbook: Stay Ahead of the Curve
🏃♀️➡️ Stay ahead in the AI marketing race. Discover employer preferences, AI-powered platforms, and strategies for optimizing your AI presence
In this edition:
Dive into the seismic shifts reshaping the marketing landscape. From the staggering demand for AI skills in the workplace to Meta's game-changing AI-powered ad platform, we're witnessing a transformation that's redefining success in our field.
Plus, discover how GPT-4's new fine-tuning capabilities are opening doors for hyper-personalized marketing strategies, and learn why your "AI presence" may soon eclipse your web presence in importance. Don't miss exclusive AI productivity hacks that could save you hours of time.
🔥 News and Trends in Marketing with AI
🕶️ Marketing meme of the week
🤖 Weekly prompt
⭐️ Interesting Guides and Links
💼 Remote AI Marketing Jobs
🔥 News and Trends:
Carefully selected news and trends on how marketers can leverage AI.
👉 Upskill or Be Left Behind: AI Expertise Now Top Priority for Employers
Highlights:
71% of executives prefer hiring candidates with AI skills over those with relevant industry experience
Only 25% of employers plan to provide generative AI training this year, despite the high demand for AI skills.
75% of knowledge workers now use AI at work, with 78% bringing their own AI tools to the workplace
The AI skills gap presents a golden opportunity for marketers to position themselves as indispensable assets. Instead of just promoting AI solutions, focus on becoming the bridge between AI capabilities and business outcomes.
Develop campaigns that showcase how AI-savvy marketers can drive ROI through data-driven insights, personalized customer experiences, and predictive analytics. Consider creating AI-powered marketing tools or templates that demonstrate your expertise while solving real business problems. This approach not only markets your skills but also provides tangible value, potentially opening doors to new client relationships or career advancements in an AI-centric business landscape.
🚀 Big News
Take this as your sign to grab a limited seat on my upcoming AI in marketing course.
This will be a great bonus to add to your resume, with take-away projects you can use to show your expertise to potential employers or for securing that raise.
The launch will come with limited seating and special discount pricing for those who signed up early. The best part is you can probably get your boss to pay.
👉 Meta's AI Revolution: Turning Ads into Gold
Highlights:
• Meta is integrating AI across its ad platform, enhancing targeting, creative generation, and measurement capabilities.
• The company's AI-powered tools are making ad creation more accessible and efficient for businesses of all sizes.
• Meta's AI advancements are helping it compete with Google and TikTok in the digital advertising space.
This AI driven ad feature might allow even smaller players the ability to craft hyper-personalized campaigns at scale. But remember, as AI democratizes ad creation, the real differentiator will be your brand's unique voice and strategy. It's time to double down on what makes your brand tick because soon, everyone will have access to AI-powered ad tools. The question is, what will you do with them?
👉 GPT-4o's Business Glow-Up
Highlights:
OpenAI has launched fine-tuning capabilities for its GPT-4o model, allowing developers to customize the AI for specific tasks and industries.
The feature includes 1 million training tokens for free and introduces a new pricing model based on input and output tokens.
Fine-tuning GPT-4o enables businesses to create more accurate and specialized AI models tailored to their unique needs.
This could really help enable brands to develop personalized marketing strategies at scale. Imagine having an AI that speaks your brand's language fluently, understands your industry's nuances, and can engage with customers on a whole new level. This isn't about replacing human creativity; it's about supercharging it. Smart marketers will use this to create hyper-personalized content, predict customer behavior with uncanny accuracy, and automate complex tasks while maintaining brand voice. The real opportunity here is in creating AI-powered marketing ecosystems unique to your brand. It's time to start thinking about how you can blend your brand's secret sauce with AI's raw power. The future of marketing isn't just AI-assisted – it's AI-amplified.
Tools & Guides
⭐️ AI Tools:
Are you like me and not design-minded at all? This tool turns your text into visuals, and right now its free to use in Beta
Create how-to videos with ease. You can use this in marketing to quickly onboard new hires, introducing them to specific processes and business related topics
Stop distracting others with all that typing during meetings. Let this tool take human-quality meeting notes for you
👀 Check out these guides:
How to use AI for social media ad generation
Using AI in influencer marketing
Weekly Marketing Meme
🤖 Weekly Prompt + A Tip!
This tip comes from the amazing SEO Jes Sholz, follow her on LinkedIn, and get a version of the regex you can copy below
Here is the regex for the filter:
^https:\/\/(www\.meta\.ai|www\.perplexity\.ai|chat\.openai\.com|claude\.ai|chat\.mistral\.ai|gemini\.google\.com|bard\.google\.com|chatgpt\.com|copilot\.microsoft\.com)(\/.*)?$
Create optimized product or service descriptions
You can adjust this prompt as needed to write either a product or service description that is SEO optimized as well as copywritten with psychological principles to make customers want to buy.
Prompt:
Help me write an SEO optimized (product description/service description) also uses buyer-psychology to make customers want to purchase. Consider the following aspects:
(note this example is for a physical product but you can adjust to meet your needs)
Product Name: [Product Name]
Product Type: [Product Type]
Materials: [List Materials Used] (Optional)
Dimensions: [Provide Dimensions] (Optional)
Variations: [List Available variations]
Key Features: [Highlight Unique Selling Points]
🕶️ AI Productivity Tip
Combine Zapier with Open AI to unlock automations that save you hours of time every day.
- Create custom versions of ChatGPT tailored to your specific needs
- Access over 6,000 apps and 20,000 actions directly within your custom GPT
- Streamline workflows across your entire tech stack
Real-World Applications:
- Build a Google Calendar assistant that manages your schedule and enriches event details
- Develop a CRM assistant to update HubSpot contacts on-the-go with company data
This integration allows you to automate complex tasks, move data between apps, and even execute code – all within ChatGPT's interface. Whether you're managing your calendar, updating your CRM, or seeking automation advice, these custom GPTs can significantly boost your productivity. Check out this post on Zapier for more info.
💼 Get that bread
Hot jobs for the AI-curious:
