SEO Trends, News & Actionable Tips for April
Stay up-to-date on the latest news and trends in SEO & AI for April and boost your skills with quick take-aways.
Latest
March 2025 Core Update Analysis & Overview
Google rolled out its first core update of 2025 in March. It started on the 13th, finished on the 27th, and (like every broad core update) it wasn’t about targeting specific sites. It was about refining Google’s ranking systems across the board. No shiny features, no headline-grabbing changes.
Actionable SEO Trends & News for March
What happened in February, and what can you learn for March? Let's dive in... Quick questions or you all: Would you like / listen to an audio version of this newsletter? Please click: (Yes👍 ) (Not sure 🤔 ) (No thanks 👎) Overview Just updated my guide on optimizing for LLMs like Perplexity
Ultimate E-E-A-T Guide for 2025
Learn more about how understanding and implementing EEAT best practices helps take your SEO and marketing strategy to the next level.
January SEO News
Welcome to January’s SEO & Marketing news and insights, in a new format for the new year. What you can expect: ✅ Regular updates about important search related news you should be aware of. ✅ More timely updates for any big news you need to know ASAP. ✅ Links to posts, templates
Two Strategies, One Goal: How Social Media and SEO Build Your Brand Together
SEO and social media aren’t just good partners - they're a team for growing your brand’s reach, influence, and results. Learn how to drive growth.
How to Create a Brand Voice That Captivates and Converts
Why Your Brand Voice Is Your Business’s Real MVP (Hint: It’s Not Just Words) Imagine if your brand were a person. Are they the life of the party? A calm and collected advisor? The witty friend who always has the perfect comeback? Now imagine them showing up one
Why Your Goals Are Falling Flat
Vague goals are where good intentions go to die. You know the ones like “I want more blog traffic” or “I’ll post more consistently on social.” Cute, but useless. Learn how to set the right goals.
Writing conversion-worthy product descriptions
Learn the importance of selling the benefits over the features, and how to do so successfully - with examples
Why your marketing funnel isn't working
If your funnel feels like a boring maze nobody asked to navigate, here’s the fix: keep it human. Hook them with value, build trust without sleazy tactics, and make buying from you feel like a no-brainer. A great funnel isn’t complicated—it’s irresistible.
The Death of Traditional Keyword Research (And What’s Next)
The NEW keyword research playbook will show you what's important to focus on in 2025 and beyond.
AI Data Training, SEO Evolution, and YouTube's AI Leap
AI's latest power grab, YouTube's hunt for authenticity, and a time-traveling photo app? Plus, discover the untapped market you're probably ignoring and how AI might just land you that next big promotion.
SEO
AI Search Optimization - SEO for LLMs (Perplexity, ChatGPT, etc)
The search landscape is evolving, with AI tools leading the charge. My study of hundreds of queries reveals game-changing insights for content creators and SEOs. From the ideal article length to the power of visual content, I've uncovered the formula for success in this new era of search.
AI Newsletter
Black Mirror or Reality? AI's Weird March into Our Lives
AI's latest power grab, YouTube's hunt for authenticity, and a time-traveling photo app? Plus, discover the untapped market you're probably ignoring and how AI might just land you that next big promotion.
The SEO Survival Kit for Google Core Updates
Your Playbook for How to Evaluate and Respond to a Google Core Update, with a complete step-by-step checklist on auditing your site and identifying areas of improvement. Surviving Core Updates and Coming out on Top When Google rolls out a Core Update, your site’s performance can change dramatically—sometimes
What Are Core Updates?
What are Core Updates in SEO? Introduction Google’s core updates have the power to drastically shift search rankings, often leaving site owners questioning sudden drops in traffic. These updates are not minor tweaks; they are comprehensive changes that can reorder search results, bringing unexpected gains and losses. So, what
AI Newsletter
The AI Marketing Playbook: Stay Ahead of the Curve
🏃♀️➡️ Stay ahead in the AI marketing race. Discover employer preferences, AI-powered platforms, and strategies for optimizing your AI presence
AI Newsletter
Forget keywords, it's all about that AI presence
💥 AI's gone wild, and the consequences are mind-bending. Discover the chatbot that's outsmarting humans, the SEO game-changer worth millions, and the tool that's predicting the unpredictable. Warning: This news isn't for the faint of heart. Ready?
AI Newsletter
The Future of Marketing: AI Tools, Trends, and Transparency
Prepare for the next wave of marketing innovation with AI-powered tools and strategies. Learn to create AI-generated linkbuilding plans, stay updated on industry trends, and maintain transparency in an environment where only 10% of Americans are more excited than concerned about AI.
AI Newsletter
From Bing to Meta: Your AI Marketing Survival Guide
From Bing's new search to Meta's selfie revolution, discover how to stay ahead in the AI game. Plus, learn the secret Reddit hack for content that your audience actually wants. Don't miss out on these game-changing strategies!
News
SearchGPT: Google's New Rival?
Is the era of traditional search engines coming to an end? OpenAI's SearchGPT is poised to revolutionize how we find information online. But what does this mean for SEO, content creators, and the future of digital marketing? Dive into our analysis to discover more.
AI Newsletter
75% of workers have an AI secret weapon. Are you falling behind?
75% of workers are secretly using AI. Are you falling behind? Discover why leaders are betting big on AI despite murky ROI, and how it's reshaping hiring norms. Read more to stay ahead of the curve
AI Newsletter
Meet your new frenemies (AWS, Microsoft and Claude)
AI Marketing Revolution: No-Code Apps, Video Wizardry, and Prompt Hacks You Can't Miss!
AI Newsletter
The Future of Marketing: AI Agents, Instagram Bots, and Human Creativity
This week's newsletter discusses top trends marketers need to know to stay in the loop, new AI guides, jobs and a fun content prompt.