Black Mirror or Reality? AI's Weird March into Our Lives
AI's latest power grab, YouTube's hunt for authenticity, and a time-traveling photo app? Plus, discover the untapped market you're probably ignoring and how AI might just land you that next big promotion.
Issue 8 of AI Marketing Newsletter
In this issue
🤖 AI News Rundown
☕️ Marketing news you need to know
🔥 Quick Snippets
😀 Meme of the Week
🕶️ Story of the week
⭐️ AI Tip of the Week
💎 Ask any question
💼 Jobs
🤖 AI News
In a world where AI is becoming everyone's personal assistant, it's now gunning for a promotion to HR manager, vocal coach, and even your family's know-it-all uncle.
ZipRecruiter's new AI wingman, ZipIntro, is playing matchmaker for job seekers, setting up interviews within 20 minutes of a job posting. It's like speed-dating for your career!
YouTube's channeling its inner Simon Cowell, developing AI tools to detect fake singers and celebrity impersonators. Soon, those "Obama singing Shake It Off" videos might come with a "100% Real President" stamp.
Google Photos is becoming your AI-powered time machine with its new "Ask" feature. Now you can interrogate your photos like they're suspects in a crime. "Hey Google, who's that guy I'm hugging in this 2015 New Year's Eve photo?"
For us marketers, this AI revolution means we're entering uncharted territory. We'll need to become masters of authenticity in a world of deepfakes, wizards of personalization without crossing privacy lines, and nimble adapters to AI-driven recruitment processes. Our campaigns will need to be smarter, our content more genuine, and our strategies more flexible than ever before. In this brave new world, the key to success will be balancing AI's efficiency with human creativity and empathy.
Now, excuse me while I prepare for my AI-scheduled interview with a deepfake recruiter about becoming a virtual reality pop star.
☕️ News In Marketing
August’s Google Core Update has finished rolling out, and there are some winners and some losers - but most importantly. How is your site fairing? Regardless of how your site is affected, I recommend using core updates as an opportunity to reassess your site and discover new opportunities. Dive into my playbook for analyzing your site post-core update.
Amanda Natividad talks about how she gains a competitive edge with her content using audience research, which trump hunting down specific keywords. If this content strategy appeals to you, also check out my post on developing SEO driven user personas for your content efforts.
🔥 Quick Snippets
Apples launch of Iphone 16 comes with GenAI emojis and lots of other features. Is this what the public wants right now? Maybe someone at Apple should read my back issues about how most consumers are distrusting of AI.
OpenAI revealed they have 1 million enterprise users, but that doesnt even come close to covering their costs.
Its been confirmed that core updates will affect a site’s likelihood of appearing in AI Overviews.
For paid marketers, Google is now hiding on average 40% of search term data - even for clicks they paid for.
Marketing Meme of the Week
🕶️ Story of the Week
A new study by IHeartMedia and Pushkin industries has revealed important consumer trends and insights for marketers to be aware ofKey Findings
- 44% of consumers (dubbed "The Forgotten") feel ignored by advertisers.
- This group has higher-than-average incomes and is more likely to be married with children.
Media Preferences
- "The Forgotten" consume less traditional media like linear TV.
- They prefer audio content, including podcasts and radio
Marketing Strategies
- Traditional advertising methods are less effective for this group.
- Focus on audio-based marketing channels and personalized content.
- Emphasize authenticity and storytelling in advertising.
- Optimize articles with audio to better reach these audience.
This study reveals a significant untapped market opportunity, highlighting the need for marketers to adapt their strategies to reach these valuable consumers effectively.
💎 Submit your questions
Have a question regarding SEO, Content or AI or need help with drafting a prompt? Happy to help! Hit "reply" and ask your question for a chance to have your answer featured in the next newsletter
⭐️ Your AI Tip of the Week
It's performance review season. Here are some ways you use AI to showcase your contributions and land a promotion or raise:
Show your accomplishments
Use AI to help you find meaningful insights:
- If you’ve been tracking your key projects throughout the year, pull some relevant data from before your contributions and after your contributions.
- Tell ChatGPT what the project was, the goals, the metrics that were measured, and your role in the project.
- Ask it to find meaningful ways to showcase the value of your contribution of this project to your manager for your yearly review.
Self-Assessment
AI can help you articulate your accomplishments and contributions more effectively:
- Use AI to brainstorm additional accomplishments you may have overlooked.
- Ask the AI to help phrase your self-assessment in a professional, objective tone.
Goal Setting
AI can assist in formulating meaningful goals for the upcoming review period:
- Describe your role and aspirations, then ask the AI to suggest relevant SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals.
- Use AI to refine and improve the wording of your proposed goals.
Identifying Areas for Improvement
AI can help you reflect on areas where you can grow:
- Describe your current skills and responsibilities, then ask the AI to suggest potential areas for professional development.
- Use AI to brainstorm specific actions you can take to address any weaknesses.
Preparing for Discussion
AI can help you prepare for the actual review conversation:
- Ask the AI to generate potential questions your manager might ask during the review.
- Use AI to practice articulating your responses to common performance review questions.
Analyzing Feedback
If you've received written feedback, AI can help you interpret it:
- Input the feedback and ask the AI to summarize key themes or action items.
- Use AI to suggest ways to address any constructive criticism.
Drafting Follow-Up Communications
After the review, AI can assist in crafting professional follow-up messages:
- Ask the AI to help draft a thank-you email to your manager, summarizing key points from the review.
- Use AI to help formulate questions for clarification on any review points.
Some reminders
While using AI can be helpful, it's crucial to remember that the output should be a starting point for your own reflection and input. Always review and personalize any AI-generated content to ensure it accurately reflects your experiences, achievements, and goals. Additionally, be mindful of your company's policies regarding the use of external AI tools with work-related information.
💼 Jobs: Get that Dough
