AI Data Training, SEO Evolution, and YouTube's AI Leap
AI's latest power grab, YouTube's hunt for authenticity, and a time-traveling photo app? Plus, discover the untapped market you're probably ignoring and how AI might just land you that next big promotion.
Issue 9 of AI Marketing Newsletter:
AI reshapes marketing: Data training controversies, SEO's evolution, and YouTube's new tools. Plus, AI for Slack management, CEOs' job predictions, and creating your own AI board. Dive into the future of AI-powered marketing
💫 Upskill your role with AI. Get on the waiting list for my new AI marketing course here and take advantage of exclusive early-bird offers.
In this issue
🤖 AI Marketing News Rundown
💼 Tools
🔥 Quick Snippets
😀 Meme of the Week
💎 Ask any question
🕶️ Story of the week
⭐️ AI Tip of the Week
💼 Jobs
🤖 AI Marketing News
Marketing areas like Content creation, SEO, and video production are in their AI era. Let's look at some of the top changes affecting marketers:
RivalFlow's article on AI content strategy highlights the potential of AI in content marketing. It suggests using AI for content ideation by analyzing trends and search intent, which can help create more relevant topics. The article also emphasizes AI's role in content optimization, improving readability and structure for both users and search engines. Additionally, it discusses how AI can enable personalization at scale, tailoring content to specific audience segments to potentially boost engagement and conversions.
Eli Schwartz, in his interview with Lenny's Newsletter, offers a fresh perspective on SEO in the AI era. He argues that as search engines become more sophisticated, marketers should shift focus from traditional keyword optimization to creating genuinely valuable content. Schwartz suggests that quality and relevance will become even more critical in SEO strategies as AI continues to evolve.
Google DeepMind's blog post outlines YouTube's latest AI developments for content creators. They're introducing AI tools for dubbing videos into multiple languages and creating short-form content from longer videos. While these innovations can save time and expand reach for creators, they also raise questions about maintaining authenticity in content production and the balance between AI assistance and human creativity in video content.
💼 Tools
Marketers can quickly launch apps to validate ideas and audiences without (as much) developer assistance needed.
Zivvy helps organize the chaos that can occur in slack, so you never miss an important message.
This AI focused SEO tool helps you identify opportunities for optimzing old and new content, along with other neat features.
🔥 Quick Snippets
LinkedIn is training it's AI on your posts and automatically opting you in. You can follow this link directly to where you can opt-out. Because if they're not paying me? Can't use my data. While in the meantime....
News came out that Meta has been using all public posts, photos, and text from Facebook and Instagram since 2007 to train its AI models. Makes you second guess how much of our lives we give away to these platforms.
Google will start flagging AI generated images across search, so if you're marketer relying on AI for image generation, start focusing on transparency now
The introduction of Copilot Pages creates a new playground for human-AI collaboration, which could be great for brainstorming and project management. This also means the ability to rapidly ideate, prototype, and refine campaigns with AI assistance in real-time.
OpenAI previews its new Strawberry model that fact-checks, along with its new 01 model that has enhanced reasoning capabilities - and has caused quite a stir with developers.
With all this going on, Joe Hall shares refreshing news that the scraping field may soon be pay-to-play for AI, with website owners raking in the cash.
💎 Submit your questions
Have a question regarding SEO, Content or AI or need help with drafting a prompt? Happy to help! Hit "reply" and ask your question for a chance to have your answer featured in the next newsletter
Marketing Meme of the Week
🕶️ Story of the Week
A new study of CEOs shows that most CEOs believe that AI will increase job opportunities.
... the bad news is that they also are gearing up for a full-time return to office within the next 3 years
Check out the full story here
⭐️ Your AI Tip of the Week
Create a personalized Board of Directors to both guide your decision making, as well as prepare for real-world scenarios when presenting ideas, reports or challenges. This can help you understand what questions you may need to prepare for or objections need to be overcome.
Start with this prompt, and work with the AI to further expand your needs:
Work with me to setup a board of directors to guide me and my team in business related decisions This could be questioning and helping define strategy, planning for different marketing scenarios and more. Each member will act as a business consultant, and we will use role-playing to explore different perspectives. Our board will engage in multistep reasoning to break down why or why not certain solutions will work for the challenges I face. Your first task is to help me create this board and select the chairman who will lead our discussions. These board members should prompt me (the user) for additional information when needed in order to have fully informed discussions
💼 Jobs: Get that Dough
