SEO Trends, News & Actionable Tips for April
Stay up-to-date on the latest news and trends in SEO & AI for April and boost your skills with quick take-aways.
March 2025 Core Update Analysis & Overview
Google rolled out its first core update of 2025 in March. It started on the 13th, finished on the 27th, and (like every broad core update) it wasn’t about targeting specific sites. It was about refining Google’s ranking systems across the board. No shiny features, no headline-grabbing changes.
Actionable SEO Trends & News for March
What happened in February, and what can you learn for March? Let's dive in... Quick questions or you all: Would you like / listen to an audio version of this newsletter? Please click: (Yes👍 ) (Not sure 🤔 ) (No thanks 👎) Overview Just updated my guide on optimizing for LLMs like Perplexity
Ultimate E-E-A-T Guide for 2025
Learn more about how understanding and implementing EEAT best practices helps take your SEO and marketing strategy to the next level.
January SEO News
Welcome to January’s SEO & Marketing news and insights, in a new format for the new year. What you can expect: ✅ Regular updates about important search related news you should be aware of. ✅ More timely updates for any big news you need to know ASAP. ✅ Links to posts, templates
Two Strategies, One Goal: How Social Media and SEO Build Your Brand Together
SEO and social media aren’t just good partners - they're a team for growing your brand’s reach, influence, and results. Learn how to drive growth.
How to Create a Brand Voice That Captivates and Converts
Why Your Brand Voice Is Your Business’s Real MVP (Hint: It’s Not Just Words) Imagine if your brand were a person. Are they the life of the party? A calm and collected advisor? The witty friend who always has the perfect comeback? Now imagine them showing up one
Why Your Goals Are Falling Flat
Vague goals are where good intentions go to die. You know the ones like “I want more blog traffic” or “I’ll post more consistently on social.” Cute, but useless. Learn how to set the right goals.
Writing conversion-worthy product descriptions
Learn the importance of selling the benefits over the features, and how to do so successfully - with examples
Why your marketing funnel isn't working
If your funnel feels like a boring maze nobody asked to navigate, here’s the fix: keep it human. Hook them with value, build trust without sleazy tactics, and make buying from you feel like a no-brainer. A great funnel isn’t complicated—it’s irresistible.
The Death of Traditional Keyword Research (And What’s Next)
The NEW keyword research playbook will show you what's important to focus on in 2025 and beyond.
AI Data Training, SEO Evolution, and YouTube's AI Leap
AI's latest power grab, YouTube's hunt for authenticity, and a time-traveling photo app? Plus, discover the untapped market you're probably ignoring and how AI might just land you that next big promotion.