Ultimate E-E-A-T Guide for 2025
Learn more about how understanding and implementing EEAT best practices helps take your SEO and marketing strategy to the next level.
January SEO News
Welcome to January’s SEO & Marketing news and insights, in a new format for the new year. What you can expect: ✅ Regular updates about important search related news you should be aware of. ✅ More timely updates for any big news you need to know ASAP. ✅ Links to posts, templates
Two Strategies, One Goal: How Social Media and SEO Build Your Brand Together
SEO and social media aren’t just good partners - they're a team for growing your brand’s reach, influence, and results. Learn how to drive growth.
How to Create a Brand Voice That Captivates and Converts
Why Your Brand Voice Is Your Business’s Real MVP (Hint: It’s Not Just Words) Imagine if your brand were a person. Are they the life of the party? A calm and collected advisor? The witty friend who always has the perfect comeback? Now imagine them showing up one
Why Your Goals Are Falling Flat
Vague goals are where good intentions go to die. You know the ones like “I want more blog traffic” or “I’ll post more consistently on social.” Cute, but useless. Learn how to set the right goals.
Writing conversion-worthy product descriptions
Learn the importance of selling the benefits over the features, and how to do so successfully - with examples
Why your marketing funnel isn't working
If your funnel feels like a boring maze nobody asked to navigate, here’s the fix: keep it human. Hook them with value, build trust without sleazy tactics, and make buying from you feel like a no-brainer. A great funnel isn’t complicated—it’s irresistible.
The Death of Traditional Keyword Research (And What’s Next)
The NEW keyword research playbook will show you what's important to focus on in 2025 and beyond.
AI Data Training, SEO Evolution, and YouTube's AI Leap
AI's latest power grab, YouTube's hunt for authenticity, and a time-traveling photo app? Plus, discover the untapped market you're probably ignoring and how AI might just land you that next big promotion.
AI Search Optimization (Backed by Data) How to Boost Your Traffic
The search landscape is evolving, with AI tools leading the charge. My study of hundreds of queries reveals game-changing insights for content creators and SEOs. From the ideal article length to the power of visual content, I've uncovered the formula for success in this new era of search.
Black Mirror or Reality? AI's Weird March into Our Lives
AI's latest power grab, YouTube's hunt for authenticity, and a time-traveling photo app? Plus, discover the untapped market you're probably ignoring and how AI might just land you that next big promotion.
The SEO Survival Kit for Google Core Updates
Your Playbook for How to Evaluate and Respond to a Google Core Update, with a complete step-by-step checklist on auditing your site and identifying areas of improvement. Surviving Core Updates and Coming out on Top When Google rolls out a Core Update, your site’s performance can change dramatically—sometimes